Strategies for solving tough social problems are here.

The Behavioral Evidence Hub (B-Hub) brings research on how people act and make decisions into the hands of people solving real-world problems. Here you’ll find innovative solutions proven to amplify the impact of programs, products, and services—and improve lives.

Tools on the B-Hub:


B-Hub innovations are behavioral solutions to tough problems backed by rigorous testing in the real world. Each innovation has a set of associated project summaries that give you details on how these tools have been successfully applied.

Explore innovations


Behavioral design checklists can help you discover in minutes if your program, product or service is designed for how people really behave—and find proven tactics for improvement. We suggest that you visit these checklists often to ensure your programs are optimized for success.

Try a Checklist

More resources

Explore the Frequently Asked Questions for more information about the B-Hub.  Also, check out our Resources page for introductions to behavioral science and impact evaluations.

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