Strategies for solving tough social problems are here.

Innovative solutions based on how people act and make decisions in the real world are often buried in academic journals. The Behavioral Evidence Hub (B-Hub) brings them into the light of day. On the B-Hub you’ll find strategies proven to amplify the impact of programs, products, and services—and improve lives. Here’s how to use the tools on the B-Hub.


B-Hub projects are behavioral solutions to tough problems. Backed by rigorous testing in the real world, each project includes a summary detailing how these tools have been successfully applied, so others can use the strategy for impact.

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Behavioral design checklists can help you discover in minutes if your program, product or service is designed for how people really behave—and find proven tactics for improvement. We suggest that you visit these checklists often to ensure your programs are optimized for success.

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Ask a question, share your insights, and discuss behavioral design on our forum. Learning from others and sharing what you’ve learned is an important part of innovation.

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